Amp Modeling (with Ryan Brown) Ep067

Ryan Brown of “The Great Noise” joins Aaron Sefchick and Joe McMurray to talk about amp modeling (the Line 6 Helix), improving live shows with technology, and social media marketing.

Ryan and his band decided to make the jump from tube amps and analogue effects pedals to all digital equipment run direct into the PA system.  He uses the Line 6 Helix Guitar Multi-effects Floor Processor, which gives him nearly infinite tonal options in one unit.  Ryan explains how the Helix uses impulse response to simulate the sound of a guitar amp, speaker, and microphone.  He also mentions some other useful tips for getting genuine sounds and feel/response from the Helix.

Aaron, Joe, and Ryan discuss studio experiences and the need to interact with the recording engineer.  Joe talks about how he uses the Digitech TRIO+ for both practice and live performance.  The guys talk about improving live shows with lighting and Ableton.

Finally, Ryan talks about social media marketing and branding.  They examine color schemes for branding, the failed Fyre Festival, short-term goals, the curation of content to show people your personality and your authenticity, and following your analytics.